Privacy policy
Last updated: 2 May 2026
This policy explains how LUDACOM, operating the TRND. brand, collects, uses and protects your personal data when you visit trndshop.com or place an order.
Data Controller
LUDACOM — SARL (private limited company), share capital €700 Registered office: 139 rue La Fayette, 75010 Paris, France Trade register: RCS Paris 912 100 260 Contact: hello@trndshop.com
Data We Collect
Depending on how you interact with the site, we may collect:
- Order data: name, email address, postal address, phone number, cart contents, payment method (no full banking details).
- Account data (if you create one): email, encrypted password, order history.
- Browsing data: IP address, device type, pages visited, traffic source, cookie identifiers.
- Contact data: if you write to us (email, contact form, social media), the content of your message.
- Newsletter data (if you subscribe): email address, first name (optional).
Purposes and Legal Basis
| Purpose | Legal basis |
|---|---|
| Processing and shipping your order | Contract performance |
| Managing your customer account | Contract performance |
| After-sales service | Contract performance / Legitimate interest |
| Billing and accounting obligations | Legal obligation |
| Fraud prevention | Legitimate interest |
| Newsletter and marketing offers | Consent |
| Site analytics and improvement | Consent (non-essential cookies) |
| Social media and targeted advertising | Consent |
Recipients
Your data is never sold. It may be shared with:
- Shopify — site hosting and infrastructure (Shopify International Ltd., Ireland).
- Shopify Payments / Stripe — secure payment processing.
- Printify and partner printers — production of ordered items.
- Carriers — delivery (DHL, La Poste, Colissimo, and international equivalents).
- Marketing tools (email, analytics) — only with your consent where required.
- Authorities — only when legally required.
Some service providers may process data outside the EU. In that case, we rely on appropriate safeguards (European Commission standard contractual clauses).
Retention Periods
- Order data: 5 years after the last order (contractual evidence), then archived 10 years for accounting obligations.
- Inactive customer account: deleted after 3 years of inactivity.
- Newsletter: until unsubscription.
- Cookies: maximum 13 months.
- Prospecting data: 3 years after last contact.
Your Rights
Under the GDPR and the French Data Protection Act, you have the following rights:
- Access to your data.
- Rectification of inaccurate data.
- Erasure ("right to be forgotten").
- Restriction of processing.
- Objection to processing (including marketing).
- Portability: receive your data in a readable format.
- Withdrawal of consent at any time, without retroactive effect.
To exercise these rights: hello@trndshop.com, specifying the subject of your request. We will respond within 1 month.
You also have the right to lodge a complaint with the CNIL (French data protection authority): www.cnil.fr.
Cookies
The site uses cookies for:
- Essential cookies (cart, session, security) — no consent required.
- Analytics cookies (anonymised statistics) — consent required.
- Marketing and social media cookies (targeted advertising, retargeting) — consent required.
You can modify your preferences at any time via the cookie banner on the site, or disable cookies in your browser.
Security
We implement reasonable technical and organisational measures to protect your data: transaction encryption (HTTPS), secure storage via Shopify, restricted internal access.
No system is infallible. We encourage you to choose a strong password and not share it.
Minors
The site is not intended for persons under 16. If you are a minor, please obtain parental or guardian consent before placing an order or registering.
Changes
This policy may be updated. The date at the top of the page indicates the latest version. For any material changes, we will notify you by email if you have a customer account.